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Ken Ellerker Cycles Difference


At Quarq, our mission is to create kick-ass bicycle data systems. It's that simple. Our goal is to make products that are robust, intuitive, cutting edge - and invisible. The clever technology is tucked deep inside. We make Quarq power meters, Qollector, ShockWiz and TyreWiz for riders who seek results. Insights. Breakthroughs. Epiphanies. New personal bests. And, increases in confidence from knowing exactly how and when to use the most important part of any bicycle. Themselves.

QUARQ Accessories


QUARQ ShockWiz (On display in Accessories » Suspension Tuning Devices)
Jim and Mieke Meyer, Quarq's founders, moved to Australia in 2006 for her to work on an MBA and him to focus on triathlon. Jim wanted a power meter for training but couldn't find one that fit his needs or budget. So, with his background in mathematics and passion for tinkering, he decided to start his own power meter company. As a result, Quarq - an intentional misspelling of the word quark, which is a fast-moving subatomic particle - was founded.

The next year Quarq established its factory in Jim's hometown of Spearfish, and demonstrated prototype power meters at the InterBike trade show in Las Vegas. In June 2008, the company shipped its first power meter.

Fast forward to May 2011, when Jim and Mieke officially signed the papers that would make Quarq part of SRAM LLC. When the pen was lifted, Jim reached into his backpack and handed over a previously secret power meter prototype that was a complete departure from previous designs. SRAM's expertise in drivetrain engineering helped deliver the groundbreaking SRAM RED Quarq Power Meter, which remains the first and only power meter in a groupset.

Today, Quarq designs and manufactures data and digital technology products for cyclists in every discipline and at all levels of expertise and experience.
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