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This is your city. Ride like it. The Loft™ 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control.
This is your city. Ride like it. The Loft™ 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control.
Electra

Electra Loft 7D EQ Step-Thru City Bike In Cream

£400.00
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Pre-Order

With Pre-Order, you can purchase the latest items added to our store in advance of them arriving with us.

Your Pre-Order is prioritised (at no additional charge); meaning that as soon as the product arrives with us, we can wrap it straight back up; ready for collection via Click & Collect or despatch to you — it often never even hits the stock room shelves!

Pre-Launch

With Pre-Launch, the date when we expect to receive the product ourselves is still a little too hazy to be confident in accepting Pre-Orders.

So, instead, you can submit your email address against the item you are interested in and we will email you as soon as stock arrives on the system.

Estimated Delivery & Collection Dates

Estimated Delivery & Collection Dates are given on Pre-Order and Pre-Launch products. They are for indication purposes only and can change at any time without notice.

The dates we provide are based on indications given by our suppliers. Whenever we get updated information from our suppliers we will endeavour to update the Estimated Delivery & Collection Dates provided on product pages.

We estimate this will be ready for despatch to you or collection via Click & Collect on Undetermined
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When you purchase this item, you will earn of rewards points to spend on your next purchase from us. You can spend your Rewards balance in-store & online.

Hassle free returns

RETURNS

Our returns policy lasts 30 days from date of delivery. We are unfortunatly unable to offer a refund or exchange once this time frame has been exceeded.

To be eligible for a return, your item must be unused, unworn, undamaged and in the same condition that you received it. It must also be in the original packaging with all tags and labels attached so that the item may be re-sold.

For ALL returns, whether a general, unwanted item return or in the case of a faulty or damaged item. please contact customer services in the first instance either by email
shop@kenellerkercycles.co.ukor via telephone on 01482 446341.Instuctions for return and will be given at this time. Please do not return any item without authorisation.

Please do not send your purchase back to the manufacturer. In the case of faulty goods or damage, we have to receive authorisation from the manufacturers prior to return.
Several types of goods are exempt from being returned. Perishable goods such as food, supplements, treats, creams and lotions cannot be returned once opened.

Additional non-returnable items:
Gift cards
Downloadable software products
Some health and personal care items

There are certain situations where only partial refunds are granted: (if applicable)

Book with obvious signs of use
Any item not in its original condition, is damaged or missing parts for reasons not due to our error.
Any item that is returned more than 30 days after delivery.

Refunds (if applicable)

General returns are at the expense of the purchaser: i.e you are responsible for the cost of returning the item and the goods remain your property until they are recieved back with us ( this is logged with a time / date at our premesis when delivered). We STRONGLY reccomend that items are returned using a fully tracked and insured service, as the goods, if lost in transit by the courier, remain YOUR responsibility. We accept no liability for any returns lost or damaged by a courier whilst in transit.
Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. We will also notify you of the approval or rejection of your refund.

If the return is approved, your refund will be processed within 1 working day via the original method of payment.
Please allow up to 7 Working days for the credit to appear on your account.

Late or missing refunds (if applicable)

If you haven’t received a refund after the stated mimimum period for processing with your payment provider or bank, please, in the first instance, contact your credit card company or bank. There is often some processing time before a refund is posted.

If you’ve done all of this and you still have not received your refund after the above time period, please contact us either by phone or email

Sale items(if applicable)

Only regular priced items may be refunded, unfortunately sale items cannot be refunded.

Exchanges (if applicable)

We only replace items if they are defective or damaged after we have recieved authorisation form the item manufacturer. Please contact us in the first instance either by phone or email and we can then begin the faulty goods procedure.

Exchanges.
If you need to exchange your purchase for a different size or colour, we are more than happy to accomodate, providing we have a suitable exchange item in stock. Please contact us via telephjon e or email in the first instance - BEFORE returning the goods and we can appraise and tailor your exhange to suit the stock or re-order position.
Depending on where you live, the time it may take for your exchanged product to reach you, may vary.

Shipping

To return your product please contact us first either via phone or email so we can log and expect your returning item. We will give you all the return address cetails at this time.

As previously stated (see RETURNS section above). You will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable. If you are returning goods that are faulty or damaged, once we have recieved authorisation from the manufacturer, we will either facilitate return of goods directly to the manufacturer - at no cost to you, or the manufacturer will not require the item return and will conduct the faulty goods claim via photographic evidence.

Electra Loft 7D EQ Step-Thru City Bike In Cream

Season:2025

Brand:Electra

Code:581030

This is your city. Ride like it. The Loft™ 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control.

This modern-day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable and designed to handle the rigours of the streets.

It's right for you if...You’ve got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won’t break the bank and comes equipped with an alloy frame, 7-speed drivetrain and mudguards to keep you dry. Explore the city's ups and downs while still looking stylish.

The tech you get - Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminium frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot calliper brakes and fast-rolling 700c wheels.

The final word - The Loft is a lightweight commuter bike that will go from your flat to an espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D.

Features:
  • Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off manoeuvrability.
  • The foot-forward, upright riding position provide optimum speed, comfort and control.
  • Choose from a variety of colours.
  • Customise your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee.
  • Top it off with an Electra Commute helmet with MIPS and arrive fashionably safe.
Technical Information
  • Hub Front
    Shimano DH-C3000 dynamo, 6 V/3 W, 32 H, nutted axle
  • Spokes
    14 g stainless steel
  • Shifter
    Shimano Tourney RS45, 7-speed twist
  • Rear Derailleur
    Shimano Acera M360
  • Crank
    Forged alloy 170 mm, 44t chainring w/chainguard
  • Bottom Bracket
    Tange LN3912, 68 mm, threaded cartridge, 118 mm spindle
  • Cassette
    Shimano TZ31 freewheel, 14-34, 7 speed [p15]
  • Chain
    KMC Z7, 7-speed
  • Pedal
    Alloy platform w/non-slip rubber tread
  • Saddle
    Retro leatherette w/dual spring
  • Seatpost
    Alloy micro-adjust 27.2 x 300 mm
  • Handlebar
    Alloy riser
  • Grips
    Electra custom hand-stitched
  • Stem
    Forged alloy, quill type, 80 mm, 25.4 mm clamp
  • Head Set
    Hi-Ten Steel, 1-inch, threaded
  • Brake
    Alloy, long reach, dual-pivot calliper
  • Brake Lever
    Alloy, 3-finger
  • Light
    Spanninga Pixeo
  • Light
    Spanninga Brio, 15 Lux, LED headlight
  • Kickstand
    Kickstand
  • Extras
    Ring lock mounts, water bottle/accessory mounts, painted chain guard, stainless steel and anti-rust hardware
  • Weight
    15 kg / 33 lb
  • Weight Limit
    This bike has a maximum total weight limit (combined weight of bicycle, rider and cargo) of 136 kg (300 lb).
Sizing Information
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